The Future Creator Economy: How To Prepare
Embrace The Chaos
Hi, I’m Michael. And this is Crypto Creatives. The best newsletter about the Web3 Creator Economy. If you’re new here, consider subscribing. 1 free email every week!
The Creator Economy happened by accident. No one intentionally set out to create it.
Social media platforms make money by getting us to use their site. Every minute on the platform turns into a real dollar amount.
Their competitive advantage was getting users to entertain other users for free. Over time, they realized that users create more content if they actually get paid for the value they’re creating. Big tech threw a few pennies our way and the Creator Economy was born.
This space is at the intersection between culture, tech, & all kinds of innovation. It’s ripe for disruption. And that’s exactly what’s been happening.
In just the last few years, we’ve seen radical changes to these platforms. The rise & decline of Clubhouse, the explosion of TikTok, everyone trying to break into short form video, Substack making writing relevant again, Twitter spaces, the normalizing of podcasts, the subscription service wars and so much more.
Who’s to say what happens next?
And then there’s web3, which will change everything even more. We got a small taste of that with NFTs, but that’s just the start of it.
Web3 enables anyone to build entirely new platforms & protocols with radically different business models.
Long story short, we can’t predict the future. But we CAN prepare for it. Here’s how to do it.
Preparing Yourself
The best thing aspiring creators can do is blaze new trails. Most successful creators or the first or one of the first to embrace something new.
There weren’t many gaming YouTube channels when PewDiePie started. True-crime podcasts were just beginning when My Favorite Murder got off the ground. And the same can be said for all the others.
Be better than your favorite creators < be different than your favorite creators
One of the best ways to differentiate yourself is to simply use new platforms as they come up. Don’t put all your eggs in one basket, but get some exposure!
Being early to a platform that explodes can change your life. Especially if it’s a web3 native platform. Examples:
These are just a few examples, but there are many more. If you haven’t found “your thing” yet, you can only benefit by experimenting. But always keep this in mind…
Don’t Marry Your Tech
When you experiment, you’ll inevitably find things you like. But you should never, under any circumstance, turn it into a ball and chain.
This is a space built on disruption. This disruption is not going away. Even tech that seems like the obvious choice today can be dethroned in a few years.
You thought Bitcoin was a big deal? Ethereum will likely end up being a bigger deal. But even Ethereum faces many challengers. Any single one of them can end up the winner. Solana, Avax, Celestia, etc.
Tech has been and will continue to change. But there is one thing that won’t change.
Wax On, Wax Off
The only thing that will remain constant is the love of your craft. Doesn’t matter if it’s writing, videos, podcasts, or whatever else.
If you have something you love doing, this should be the primary thing you’re concerned with. And if you haven’t found that yet, it’s time to start looking.
Your craft is question number one in your journey as a creator. Platforms, social media, tech, etc. are all secondary considerations.
Your craft should give you internal satisfaction. It’s something you enjoy doing. Something you would do if you were guaranteed to never make a dollar from it. Something you can always look forward to.
At the end of the day, the future creator economy belongs to a specific kind of person. Those who are the best in the world at what they authentically love doing. If that isn’t true for you right now, it’s time to fix that.
Love it! Well said my friend! Great stuff, thanks for writing. :)